Responsibilities

Sponsorship Revenue & Sales Strategy

• Own and deliver the annual sponsorship revenue target across all media platforms.
• Develop and execute a proactive go-to-market sponsorship sales strategy, identifying priority verticals, seasonal opportunities, and high-value prospects.
• Build and manage a robust pipeline of sponsorship opportunities, overseeing the full sales cycle from prospecting and pitching through to contract execution.
• Design tiered, multi-platform sponsorship packages that bundle linear airtime, digital display, social amplification, content integration, and event activation.
• Consistently meet or exceed quarterly and annual sponsorship revenue goals.

Media-Specific Business Development

• Identify and pursue sponsorship and branded content opportunities across all company content formats.
• Work closely with content and programming teams to develop sponsor-friendly formats, branded segments, and native content integrations without compromising editorial integrity.
• Leverage audience data, ratings, and digital analytics to construct compelling, evidence-based proposals for brand partners.
• Develop relationships with media agencies, buying groups, and direct brand marketing teams to maximise deal flow.
• Stay ahead of trends in media consumption, programmatic sponsorship, influencer integration, and connected TV (CTV/OTT) to create innovative offerings.

Partner Relationship Management

• Serve as the primary relationship owner for key sponsors and media agency partners, ensuring high-touch engagement throughout the campaign lifecycle.
• Conduct regular post-campaign reviews, presenting audience reach, engagement metrics, and ROI data to demonstrate value and secure renewals.
• Collaborate with production, digital, marketing, and events teams to ensure flawless activation and delivery of all sponsor commitments.
• Negotiate renewal terms and multi-year partnership agreements to build long-term, predictable revenue streams.

Leadership & Commercial Strategy

• Contribute to the annual commercial strategy and revenue forecasting for the sponsorship business unit.
• Represent the company at industry events, media festivals, and advertiser forums (e.g., upfronts, NewFronts, IAB events).
• Lead, mentor, and develop a team of sponsorship sales managers and account executives.
• Collaborate with the digital and programmatic teams to ensure sponsorship inventory is optimised across all channels.
• Monitor competitive activity across the media landscape and adapt commercial strategies accordingly.

Qualifications & Experience

Required

• 8+ years of progressive experience in media sales, sponsorship sales, or commercial partnerships — ideally within a broadcaster, publisher, streaming platform, or media agency.
• Proven track record of closing high-value, multi-platform sponsorship deals and consistently exceeding revenue targets.
• Strong understanding of the media ecosystem, especially events, fairs, exhibitions, digital, streaming, live events, podcasts, and branded content.
• Established network of relationships with brand marketers, media agencies, and buying groups.
• Ability to translate audience data and content assets into compelling commercial propositions.
• Exceptional negotiation, presentation, and relationship management skills.
• Proficiency with CRM platforms and media planning/audience analytics tools.
• Bachelor’s degree in Business, Marketing, Media, Communications, or a related field.