• Lead direction and develop a strategic marketing plan for the products with strong creative and appeal to users
• Plan and manage budgets for all marketing activities
• Oversee the creation and curation of engaging content for our digital channels, working with internal teams and partners
• Analyze data and insights to inform decision making and optimize campaigns in real-time
• Achieve agreed upon KPIs and targets set by upper management
• Prepare regular reports for upper management on performance and progress against objectives
• Develop and maintain relationships with the partners and influencers
• Monitor competitor activity and benchmark against them

Required Skills and Qualifications

• At least 5 years marketing experience plus at least 2 years in management level , preferably in similar business (online content or book business)
• Proven track record of developing and executing successful digital marketing campaigns
• In-depth knowledge of all aspects of digital marketing, including SEO, social media and lead generation
• Strong analytical skills and experience using data to drive marketing decisions
• Excellent communication, writing, and presentation skills
• Stay up-to-date on latest digital marketing trends and technologies, and identify opportunities for innovation within the team